The first thing of Hally’s you can see from the street is the white wooden counter, literally covered by an incredible variety of cakes, muffins, croissants and brownies.
This sweet vision, together with the inviting smell of coffee and cinnamon coming from inside, won’t let you other choice than to get in.
If you do so, even only for a quick break, I strongly recommend the carrot cake. Just delicious.
Hally’s is a Californian-inspired café situated in Parson’s Green, at the corner between New King’s Road and Munster Road, a few minutes walk from Fulham Broadway.
This beautiful part of London is full of lovely restaurants and cafés, but Hally’s is definitely my favourite. High ceilings, wood floors and pastel dipped chairs make this café bright and cosy, the kind of place that gives you the feeling to be home.
You can pop in at any time of the day, as Hally’s offers a wide selection of food: from breakfast to lunch, until the classic afternoon tea and cakes. Everything is fresh and homemade.
What I like the most, though, is the brunch. And I am not the only one apparently, as if you walk by Hally’s during the weekend you will probably see a lot of people queuing outside.
We got a table after twenty minutes, but it was totally worth the wait.
Besides classic plates like Benedict eggs, salads and burgers (all very tasty and good quality), the menu also offers innovative food like the Crispy Avocado Fries with Wasabi and Lime mayonnaise, definitely to try.
And if you don’t have time to sit down and eat you can always try Little H, right in front of Hally’s. The owners are the same, but the concept is slightly different: Little H is a juicy bar that offers healthy breakfasts, brunches and seasonal salad lunches, but unlike Hally’s you can choose to eat-in or take-away.
Last but not least, starting from this month Hally’s is also open for dinner every Friday and Saturday nights, one more reason to go and try it.
(reservation is needed for dinner, click here to book your table!)
To discover more nice places to hang out in Fulham, check out this article!
Over the past few weeks I’ve been introduced into a new whole world, in just one month I learned much more then I could have expected.
Last week, for example, my LSJ colleagues and I took our first lesson about online publishing platforms with Chris Wheal, journalist, writer and editor.
Subject, I have to admit, I know really a little about.
Chris introduced himself, showing us all the online platforms where we could find him to learn something more about his profession.
Aim of the lecture was to introduce us to the concept of online journalism, starting from the differences with the traditional one.
It’s a really frenetic world, as through social media it takes really a few seconds for information to circulate. Chris demonstrated it in a funny way: he recorded the class waving at him then he put the video on Youtube.
And there we were, online, waving at the world.
After a quick look through the most important online platforms, Chris started to explain how online journalism works and which challenges it involves.
In the first place, anyone can read anything on the web, so you don’t have a target audience, you can’t focus on a particular type of reader.
It has to be universal.
Moreover, as the competition is really high and several others sources are offered, you need to gain user attention as fast as possible.
As Jakob Nielsen’s research has shown, web readers scan pages rather then read word for word, so you have to be specific and clear, getting to the point within 10 seconds.
In this regard, as Chris said during the lecture, it is suggested to:
use bullet points and short sentences;
write half as much as for print;
personalise text, using “you” and “we”rather than the third person;